Management Affiliates

Management Affiliates

There is a win-win-win situation when product owners hire a manager to operate affiliate programs in exchange for a retainer and incentives. The only way to keep them actively marketing your product or service and boosting sales is to make sure they are satisfied.

Once his system broke and he lost almost two years of labor and 6,500 affiliates in one day, Russell Brunson learned how to handle his affiliates effectively. He made a list of what he did well and what he did poorly, began again, and was back in action in under two months. Now, 18 months later, his affiliate list has grown to 30k, and each of them brings in monthly revenue in the six figures.

Because of how effective he has been in recruiting affiliates, Russell Brunson and his affiliate manager, Stu McLaren, have created training materials for those in management positions. Both men agree that seasoned managers are crucial to a successful affiliate marketing initiative, but they are in limited supply.

Here is a high-level look at the top three requirements for successful management:

Affiliate Study

Managers should do all they can to recruit the most talented salespeople to market their goods. If affiliates aren't making monthly sales, then it doesn't matter how many there are. Stu compiles a list of up to three thousand websites he thinks could be interested in selling the goods, and then he analyzes their traffic to see which ones get the most qualified buyers. Although time-consuming, this is the foundation of every good marketing strategy. The final number of potential affiliate sites may be anything from 150 to 200.

We'd classify them as either "A" affiliates or "B" affiliates. He claimed only A-affiliates have more visitors or subscribers on their email lists than B-affiliates. Because of their large networks and potential effects on your company, these individuals should be your top priority.

Second, Recruiting Affiliates

Managers are obligated to actively pursue the affiliate opportunities they've found. As the number of high-quality affiliates grows, so will sales. The key is to take the initiative and go above and beyond.

Stu McLaren put it this way: "It's not hard; we simply pick up the phone and contact all the folks on our A list." That's why every slack-jawed affiliate manager in the world is why we decided to call. To immediately distinguish ourselves from competing affiliate networks, we just need to ring them. A connection is made very immediately.

Our policy is to check out a company online before giving them a call. And what exactly are they peddling? Who exactly is visiting their site, and why? The more effort you can eliminate from their hands by creating promotional materials in advance, the more likely they are to say "yes." You should strive to be in such a situation.

Thirdly, Educating Partners

Affiliates will continue to promote a product if they see value in doing so. Unlike other affiliate programs, we don't just make one program and expect you to keep selling the same thing month after month. Each month, Russell Brunson will highlight events in advertising materials and provide a new incentive for affiliates to sell.

Every month, we come up with fresh advertisements. In my opinion, beginning with celebrations and holidays is a good place to start. Consider the potential of providing affiliates with specialized resources based on these promotional offers. You're making their lives easier, and the odds of them selling your goods are "over the roof," as Stu put it.

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